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Google Ads — Search, Shopping & PMax
Service a. — Google Ads
Search, Shopping and Performance Max campaigns built around two numbers: cost per lead and ROAS. Everything else is noise.
google.com/search
best running shoes israel
Sponsored
Your ad
Search campaigns built on intent, negatives and query mining
Shopping and product feed setup, structure and optimization
Performance Max with real guardrails — not a black box
Conversion tracking and offline conversion imports done right
Bid strategy and budget pacing tuned to your margins
Weekly account work and a monthly numbers-first review
01
Audit & rebuild
Account teardown, tracking fixes and a structure that maps to how people actually buy.
02
Scale what pays
Budget flows to campaigns that return. Losers get cut fast — no sentimental spend.
03
Report what matters
Cost per lead, ROAS, revenue. One dashboard, zero vanity metrics.
Cost per lead, one quarter in
A services client came in paying for clicks that never called. Rebuilt search structure, honest tracking, ruthless negatives — cost per lead down 38% while volume grew.