clarity
Strategy — every channel, one plan
Service d. — Strategy & Media Planning
Where to be, how much to invest, and how to measure it. A media plan built on your margins and goals — not on channel hype.
Performance overview
Last 30 days
ROAS
4.6×
CPA
−32%
Revenue
+118%
46%
34%
20%
Channel mix recommendation grounded in your numbers
Budget allocation and pacing tied to seasonality and margin
Measurement framework: what counts, what doesn’t, and why
Forecasts and scenarios you can defend internally
Competitive and auction landscape analysis
A written plan — channels, budgets, targets, timeline
01
Diagnose
Your data, market and margins — what growth is actually available and at what cost.
02
Decide
Channels, budgets and targets, ranked by expected return. In writing.
03
Measure
A reporting cadence where every number has an owner and a decision attached.
90d
From plan to proof
Every plan ships with 90-day checkpoints. If the numbers don’t hold, the plan changes — that’s the point of having one.